To help bring back traditional Indian folk art to modern
urban homes, Asian Paints took an
initiative called Revisiting Roots. On
30th March, 2016, Asian Paints had organised an event at its flagship store- Colours With Asian Paints in Connaught Place,
Delhi. The event was to launch a movement called ‘Folk In Vogue’, a collection of decor designs in a bid to promote
traditional Indian folk art.
The concept of ‘Folk
In Vogue’ is all about reviving Indian art forms as Asian Paints’ feels that our current generation is losing touch
with their roots. India is a land of rich cultural heritage and is home to many
traditional art forms that are distinguished and remarkable. No other country
has such diversity in its art forms so ‘Folk
In Vogue’ aims to work with varied Indian folk arts and crafts persons to
revive creative forms like Kalamkari,
Warli, Gond, Orissa Pattachitra, Madhubani art and Bengal Pattachitra. These
folk arts are known for their vibrant textures and colours, intricacy and
natural dyes. ‘Folk In Vogue’ is an endeavour
to restore traditional Indian Art and craft with customised designs for
interior spaces.
The event was a huge success as it brought the brightest
minds together who have been doing their craft for years. Three artisans whose
expertise lied in Patachitra, Madhubani and Gond prepared some special
customized gifts for all the guests present at the event. These gifts were a
symbol of adoption of tradition in modern lifestyle spaces which in its true
sense served the purpose of this initiative.
You can
visit the Asian
Paints store in Connaught Place, where
you can choose amazing, personalized options for your home. I would surely
recommend you to pay a visit to the store and consult the experts on what is
best for your space.
Asian
Paints Colour Store Address:
Kashi House, A-3/8a, Radial Road, Connaught
Lane, New Delhi, DL 110001
Tel. Nos.:
011-41501676, 011-41501677
Store Timings:
10.00am – 9.00 pm