MORE THAN A MARKETPLACE - ZOHRAA.COM IS TRYING TO CARVE A NICHE IN THE ETHNIC WEAR SPACE

October 05, 2015

Indian Kings and Queens of yore were defined by their clothing. Today, the segment is making its way back as a fashion statement and resonates with the youth like never before. The garb has undergone considerable changes over the years and today ethnic wear both defines and differentiates. Along with this, it also re-defines sex appeal Indian style.



Indian ensembles are no longer just about neon pops of color, layers of sequins and saris dragged down by heavy-weight borders. 

The buzz words in ethnic wear are now casual, designer and party-wear. It is trying to compete with Western wear in all three segments and given the history associated with the apparel, it is winning. Bollywood has also gone crazy this year experimenting with colors in ethnic wear. Take a look at Kareena Kapoor wearing a yellow saree in this Zee sponsored event.


Zohraa is fast becoming the in thing in ethnic wear. The company was started as the Royal Wardrobe. It is defined by a large collection of styles sorted to suit every eager eye that comes on the website.
It was designed right from the start as an online brand. While the company has a return policy, it does not ship out products without doing a quality check and ensures that it only has original products listed. The company has a wide range of products ranging from Sarees, Suits, Designer Jewellery, kurtis and other accessories online. The products are shipped to the customer across India and a variety of International Locations. 
The products have style and it seems as if the collection is trying to sell a tale. That should resonate well with Indians.
Zohraa is trying its best to redefine both the business of fashion and brands in India. Here’s hoping that they succeed in the same.


Website: Zohraa.com
Products: Sarees, Suits, Kurtis, Salwar Kameez, Designer Wear, Accessories
Brand Logo:  

You Might Also Like

2 comments

  1. Nice!

    xx

    http://www.madridforniagirl.com/

    ReplyDelete
  2. such a nice and beautiful saree ,looking so cute in this saree , this pattern is amazing ,you looks like a queen in this outfit !

    Buy Kurtis online

    ReplyDelete